Beauty Rebel

Transforming routine into ritual: The psychology behind beauty rituals

Transforming routine into ritual: The psychology behind beauty rituals

It's easy to assume that the self-care benefits of a skincare practice are simply a result of the specific products we use on our skin.  And of course, in many ways they are.  Topically applied products are absorbed into your bloodstream, which is why MV is 100% free of petrochemicals, parabens, mineral oils, and endocrine disrupters, just to name a few.  But research shows that when transformed from routine to ritual, a dedicated skincare practice can also have a positive impact on not just our physical well-being (i.e., our skin), but on our mental well-being as well.  The difference between...

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More than skin deep: Purpose driven business

More than skin deep: Purpose driven business

With the rise of conscious consumerism, people around the world have started to embrace mindfulness in all aspects of life, including what they buy. And the beauty industry is no exception.  Slow beauty has come as a welcome change to the industry (you can see our thoughts on that here), and according to trend consultancy WGSN, beauty routines and products in the post-pandemic era are being reshaped by a demand for products and businesses practices that prioritise consumer wellness and actively improve the world. In other words, there is now a demand for purpose driven business.  You may already know...

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The truth about Essential Oils...

The truth about Essential Oils...

Imagine this. Your friend has almost won you over to try out an essential oil she adores, but when you go to actually hunt it down, things get complicated. The claims on the bottle, like ‘100% Pure’, ‘100%’ Natural’, ‘All-natural’, ‘Pure & Natural’, all sound like variations of the exact same thing - but with different price tags, leaving you totally confused. Is $15 Lavender oil the same as the one in the $29 bottle? Is it all spin, or is there actually a difference? Reaping the full powers of nature Let’s first define essential oils. In a nutshell, essential...

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The beauty in slowing down...

The beauty in slowing down...

This month, MV is proud to be the Official Beauty Partner of the International Woolmark Prize, a talent incubation program which celebrates fashion talents from across the globe who showcase the beauty and versatility of natural fibres. The International Woolmark Prize has established itself as one of the most sustainable and forward-thinking fashion award and business development programs in the industry. As fellow advocates of sustainability (you can read more about our environmental initiatives here), this partnership inspired us to write about a movement that is close to our hearts – slow beauty. Around the world, people are re-thinking the way...

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