Did you know that in 2023, consumers spent $9.8 billion on Black Friday alone? And here’s something even more surprising: up to 42% of those purchases were completely unplanned, driven by clever marketing and fleeting “deals.”
Black Friday was originally created to kickstart the holiday shopping season in the U.S., a day for retailers to turn a profit (“into the black”). Over the years, it’s morphed into a global phenomenon—one that now stretches across weeks, encouraging a buying frenzy.
At MV Skintherapy, we’re all about doing things differently. And that includes how we approach the BFCM mania. While we know the savings can be essential during these times, we believe mindful choices can turn the chaos into a celebration of value. Here’s how:
1. Have a Tight Plan
Let’s start with intention. Take a moment to write down what you truly need or deeply desire. Is it a replenishment of your daily essentials? A thoughtful gift for someone special? Defining your priorities in advance means you can step into the Black Friday noise with clarity and confidence. It’s your list, your rules.
2. Stick to the Plan
Easier said than done, we know. Black Friday is expertly designed to seduce you with shiny banners and “unmissable” offers. But resist the urge to stray! Approach every deal with this question: Does this serve my needs, or am I being swept away by the thrill of the hunt? There’s power in saying no to the unnecessary.
3. Invest, Don’t Splurge
Think of every purchase as a long-term investment—whether it’s for your skin, your home, or your wardrobe. Seek out brands that focus on quality, sustainability, and true craftsmanship. When you shop less but choose better, the rewards are timeless.
Black Friday – Done Different
This Black Friday, we’re turning the focus inward and continue our tradition of giving back, with your help.
Here’s how it works:
- You get: A free 70ml Active Marine Mist with orders over $100.
- We give: In your honour, we’ll donate $5 to The Black Dog Institute, a cause dedicated to improving mental health and raising awareness. (Did you know that suicide is the leading cause of death among Australians aged 15-44?)
Join us in rethinking what this weekend can mean: thoughtful spending, lasting value, and support for those who need it most.
